What would encourage me to make a return visit to www.lelong.com.my

The first reason is the general design of this website is quite good, not too complicated and not make me so confusing when access to this website. The second reason is this website provides many categories of the products to sell, i can search for many products that I am interested in. The third reason is i can buy the things at the cheapest price.

3.7 Commerce

graphic 3.7.1

graphic 3.7.2

Commerce is a transactional capacity of a site- the sale of goods, products, or services on the site- along with shopping carts, shipping and payment options, checkout, and order-confirmation functionality. The dimension of commerce of this website are credit card approval and one-click shopping. The users can pay for the item they buy by using credit card.(refer to graphic 3.7.2).Besides, the users also can buy the products with a single click on "buy now".(refer to graphic 3.7.1)

3.6 Connection

Connection is the degree to which a given site is able to link to other sites through a hypertext jump, or hyperlink, from one webpage to another. The dimension of connection of this website is links to site. It take the user completely outside the homesite and into a third-party site. The lelong website can link to the red zone website.

3.5 Communication

graphic 3.5.1

graphic 3.5.2

Communication refers to the dialogue between the website and its users. The dimensions of this website are broadcast and interactive. Broadcast is a one-way information exchange from organisation to user. Lelong has provide the FAQ for the users.(refer to graphic 3.5.1).Interactive is two-way communication between the organisation and a user. For example:user input. The users can give the feedback to the site.(refer to graphic 3.5.2)

3.4 Customisation

The dimension of customisation used by lelong is personalisation. Personalisation is the customisation innitiated and managed by the user. Lelong has provide the registration form for the users to fill up. The users must register first before they can sign in into the website.

3.3 Community

graphic 3.3.1

Graphic3.3.2

Community is a set of interwoven relationships built upon shared interests. It can build closer relationships between consumer and firm, and between consumer and consumer. The users can e-mail to their friends and let them know the information of items they are interested in.(refer to graphic 3.3.1). Lelong website has provide the lelong forum. The users of the website can share their knowledges and experiences through the forum.(refer to 3.3.2)

3.2 Content

graphic 3.2.1

Graphic 3.2.2

The dimension of content of this website is offering mix. It include products, product information and shipping services.(refer to graphic 3.2.1)

The type of contents of this website are time-sensitive content and current content. Time-sensitive content means that the content has very short shelf life. For example: shop & win contest at lelong.The contest period is from 1 June- 28 June 2009. Current content means that the content does not require frequent updates. For example: "diskaun tinggi".(refer to graphic 3.2.2)